“Al -Diriyah” participates in the “World Tourism Exchange Gallery”

Al -Diriyah Company concluded its participation in the “International Tourism Exchange” exhibition, in the Chinese city of Shanghai, on Thursday, with the aim of enhancing tourism cooperation with China and supporting the presence of Diriyah on the global tourism map as one of the most prominent international tourism and cultural destinations.
The company stated in a statement that it targeted this participation to enhance cooperation with the most prominent Chinese travel agencies and the leading Chinese airlines, in addition to direct interaction with workers and investors in the Chinese hospitality sector, at a time when we are witnessing an accelerated growth for the number of Chinese tourists to Saudi Arabia, where their number reached 140 thousand visitors during the year 2024 AD. This flow is attributed to the ease of procedures for obtaining online visas and air linking quality, which represents remarkable progress towards achieving the Kingdom’s goal of receiving 5 million Chinese visitors annually by 2030.
This step comes as an extension of the success achieved by the interactive cultural event organized by the Diriyah Company in one of the most distinguished sites in the city of Shanghai, which lasted for three days preceding the exhibition, as it attracted more than 1,000 visitors who enjoyed a rich experience of Saudi culture and hospitality through live interactive artistic shows, authentic handicrafts, and an opportunity to meet the Diriyah team and get to know them closely, closely, Where this distinguished event was held at the North Bond International Travelers Center, and the spirit of Saudi hospitality was conveyed to visitors by presenting Saudi coffee, exploring rare spice, and following up the traditional tissue shows.